Selling Products and Digital Downloads on Shopify: A Guide [+video] (2023)

COVID-19 has given digital goods a strong boost. only in USA,Online sales are expected to grow by 25% in 2020And by 2023, e-wallet usage could reach $1.4 trillion. In 2018, the value of the digital commodity economy has been reached 950 billion dollars.

Whether you're making money from traditional products or from online retail, selling digital products on Shopify can be an interesting transition these days.

Over the past few months, your social media has likely been flooded with photos from your friends' Coursera courses, Amazon e-books, and Netflix movies. As most of the world spends more and more time indoors, "learn new things" has become a favorite mantra. This is where digital products jump in and boast of their amazing accessibility.

In this article, we will discover the best practices behind itSell ​​digital products on Shopify.We also have a step-by-step guide on how to add and add digital products to your Shopify store, check it outright here

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• Why is it worth trying to sell digital products?
• Digital Products for Sale on Shopify in 2020-2021 (Sample Store)
• How to Sell Digital Products on Shopify (Video Tutorial)
• Increasing Digital Product Downloads on Shopify: Best Practices

1. Why is it worth trying to sell digital products?

By definition, digital products represent non-physical assets or pieces of media that can be sold and distributed online. Digital products often come in the form of files that can be streamed or downloaded, such as PDF, MP3, video formats, templates and plugins.

The real power of selling digital downloads is that they are only created once and can be sold millions of times to different customers without replenishing inventory.

You are never limited by the number of products you can sell. Since the barriers to entry are low and you don't need to invest in production, the start-up costs you have to deal with are low.

thaw. Digital products for sale on Shopify in 2020-2021

1. Online courses

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2. Member Sites

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consider installingbrave membership.This app allows you to run any type of membership in your store and charge a recurring membership fee for it

3. Configuration of the service website

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4. Blog about product reviews

References:affiliate marketingPageFly program

5. E-books

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Go check:The Complete PageFly Guide: How to Start Selling eBooks on Shopify

6. Stock photos or videos

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7. Graphic template

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8. Photo and video editing services.

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9. Apps og plug-ins

reference:Shopify App Store

10Art on Etsy

reference:Migrating from Etsy to Shopify

11. Vlogging

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fly sideis an all-in-one Shopify solution that makes adding images and videos to your site easier than ever.

12. Nutrition plan

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13. Audio files

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14. Printable Journal/Calendar

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15. Resource sale

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There are some criteria that determine which digital products should be sold

• Comparison of supply and demand of digital products– Choose digital products that are in short supply and that match your personal experience. This makes it easy to start your digital product business.
• Search for digital products that fall under a niche category: The advantage of finding a niche digital product to sell online is that there is less competition, making it easier for you to capture the market.

• Comparison of production costs and profit margins: While digital products cost almost nothing to produce, be sure to calculate the ratio of your investment to the expected financial benefit. This is to find out if your digital product is worth buying.
• Consider the long-term earning potential: Some digital products are ideal for short-term investments; others may be in demand for many years to come. Therefore, it is very important to segment your products, make accurate forecasts and develop your business strategy.

Third, How do I sell digital downloads on Shopify?

Step 1 - Disable Shipping

If you sell a digital download product or service, you must disable shipping for that product.

• From your Shopify admin, go to Products > All Products.
• On the Products page, select a product or create a product.
• In the shipping section of the product page, uncheck This is a physical product.
• Click Save.

Step 2: Install and set up the Shopify Digital Downloads app.

To provide your customers with download links for digital products, you'll need a third-party app from the Shopify App Store.Shopify digitale downloads-appis a free and simple app, which we highly recommend

How to use this powerful and handy app.

• Open your product settings and select Add product to digital downloads

• Add accessories to your product. Once your customers have purchased a digital product, the add-on will be available for download.

• Email Setup – Two email templates are provided in the app, one to notify your customers when a product is ready for download and one to send when there is any update to the current attachment.

Both email templates can be modified if needed. Customize templates to let customers know what to expect with their orders

Step 3: Place a trial order

After setting up your digital products and email, you might want to go through the process and make sure everything is under control.

• Activate test payment

• Continue to buy products in the storefront as a regular customer. Change the product price to $0 so you don't have to enter credit card information at this point.

• Check your inbox for email

related articles:How to Sell Services on Shopify: 5 Steps to Building a Store

4. Increasing Digital Downloads on Shopify: Best Practices

Now that you've set up your digital offer properly, it's time to plan to optimize your sales.

Selling digital products, like most other businesses, requires cautionPricing for placement strategies.You need to consider your product segments, market sensitivity and competition. Learn all the basicsthis articleAnd implement a phase-based pricing plan that aligns with your production values ​​and focuses on building trust.

Monthly membership is a win-win opportunityAbout your Shopify digital products offer regular content updates and new features. Think of the Netflix model. Not only does this plan give you recurring income, but it's also more affordable for front-end users.single payment planIt must be available at an affordable price, or customers must be able torate.

For Shopify businesses with digital goods that follow the subscription model,Freemium membership is a great pricing model.It includes a free introductory membership plus an additional fee to upgrade your membership.

Take for example PageFly, the best Shopify page builder. The app offers a freemium plan that allows customers to try the full functionality for free. Premium plans charge a subscription fee and come with more powerful features and ongoing value. This allowed PageFly to acquire new users faster and draw more attention to customer loyalty.

Shoppers buy and consume digital products differently than physical products. With a lot of noise and distractions associated with the online environment, a lack of information or poor accessibility can send customers away without hesitation. Customers tend to be more impulsive online, while brick-and-mortar stores have more tangible goods to accompany customers. Therefore, the approach we take when designing and customizing a Shopify digital store must reflect a higher standard of customer experience.

Since your customers cannot interact directly with your digital offerings, clarity of information should be the number one priority. Your Shopify digital store should allow customers to view detailed course descriptions, class schedules, and even sample videos. It may be desirable to integrate features such as a frequently asked questions (FAQ) section to help your customers with common questions about your product.

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With various tab elements, PageFly, the best Shopify page builder, can help you easily set up videos and FAQs. find your best momentsPageFly storefront.

The benefit of hosting your store on Shopify is the variety of app options available to you. For example heFour treasuresThe app provides advanced customer reviews, visual merchandising, loyalty, testimonials and SMS marketing solutions for e-commerce marketing platforms. at the same time,a boardIt allows you to collect photo reviews from satisfied customers, strengthen your brand and increase sales for your Shopify store.

Through active partnership activities, PageFly is happy to work with trusted Shopify app providers and provide customers with an all-in-one Shopify solution.

The pandemic marks a significant change in the global economy. Whether you work from home or take time off from your traditional business, explore your personal interests and go the extra mile in today's digital product business. With Shopify and PageFly, you can turn this situation into a potential blessing in disguise.